10 Web Design Trends to Enhance Your Customer Experience

web design trends


As technology continues to evolve, so do the trends in web design. In 2024, we can expect to see some exciting new developments in web design that will enhance the customer experience and create more engaging and interactive websites.

There will always be features of web design that will never go away- user-friendly navigation, data security, and rapid load times. One way to ensure that your website remains current in both design and search engine rankings is by incorporating innovative website features and elements that are predicted to be popular in 2024.

With all of these elements at play, the following 2024 web design trends are set to shake the fundamental foundations of the World Wide Web.

Top 10 Web Design Trends For 2024

  1. Dark Mode Interactive Design
  2. Responsive Design
  3. Voice User Interface
  4. Micro-Animations
  5. 3D and Augmented Reality
  6. Personalization
  7. Parallax zoom scrolling
  8. Rehabilitating the 404
  9. Asymmetrical Layouts & Fractured Grid Systems 

1. Dark Mode

Dark mode has been steadily gaining popularity in recent years, and it's not going away anytime soon. This color scheme, which uses darker shades to reduce eye strain and improve the readability of text, is an excellent choice for minimalist websites. It also provides a sleek and modern design that is perfect for businesses looking to convey a sense of sophistication and professionalism.

2. Interactive Design

Interactive design is a trend that is becoming increasingly important. This design style includes animations, videos, and other interactive elements that engage the user and create a memorable experience. By incorporating interactive design elements into your website, you can showcase your products or services uniquely and interestingly. Interactive designs can also help reduce bounce rates by keeping users engaged for longer periods.

3. Responsive Design

As more people access websites on mobile devices, websites must be designed to be responsive and adapt to different screen sizes. Responsive design allows users to have a seamless experience no matter what device they're using. It also helps improve a website's search engine optimization (SEO) by providing a better user experience. Several businesses that want to remain competitive need to ensure that their website is optimized for mobile devices.

4. Voice User Interface (VUI)

The use of voice assistants like Siri, Alexa, and Google Assistant has increased significantly in recent years. As a result, voice user interfaces are becoming more important in web design. Voice user interfaces use speech recognition technology to allow users to interact with websites by speaking commands. By incorporating VUI into your website, you can help reduce the time and effort required to navigate your site, making it more accessible for people with disabilities.

5. Micro-Animations

Micro-animations are small animations that occur when a user interacts with a website. They can be used to create a more engaging and interactive user experience. Micro-animations can help highlight important information, provide feedback to the user, or add personality to a website. They are a great way to make a website feel more human and less robotic.

6. 3D and Augmented Reality (AR)

3D and augmented reality are exciting trends that are emerging in web design. These design trends use technology to create an immersive experience for users. 3D designs can be used to showcase products more realistically, while AR can be used to provide users with an interactive experience. 3D and AR can create a more engaging user experience and differentiate a website from its competitors.

7. Personalization

Personalization is a trend that will become even more important in 2024. Personalization involves tailoring a website to an individual user's needs and preferences. It can be achieved through various techniques, such as using cookies to remember a user's preferences or using AI to make personalized recommendations. Personalization can help create a more engaging and relevant user experience, increasing customer loyalty and satisfaction.

8. Parallax zoom scrolling

The parallax effect is an animation technique that creates a sense of realism and depth by making the foreground parts move more quickly than the background elements. It has been a popular online design aesthetic for a few years, but websites in 2024 are especially fond of parallax zoom scrolling.

9. Rehabilitating the 404

The 404-error page is the dreaded destination of any website, where you are sent when you can’t find what you are looking for. While web designers have long regarded the 404 page as an opportunity to include a funny graphic or some light-hearted copy, the 404 pages of 2024 are going all in on entertainment. These 404 websites actively encourage visitors to stay by using engaging animations and interactive mini-games.

10. Asymmetrical Layouts & Fractured Grid Systems 

The predictability of website designs will be disrupted as designers move away from standard grid frameworks to embrace innovative navigation and layouts. Asymmetrical designs, aggressive typography, bespoke imagery, and organic shapes will become more prevalent, with split-screen layouts being trendy. Split-screen effects will divide screens into two halves, providing distinct yet related carousel items. Rather than traditional categories, the new split-screen design will be asymmetrical or blurred, with clickable buttons and user-friendly features, such as before-and-after image comparisons.

So how can businesses use these web design trends to enhance their customer experience? 

Here are some tips:

  • Identify which trends are most relevant to your business and audience. Not every trend will be appropriate for every business, so choosing the ones that will impact your customers the most is essential.
  • Don't be afraid to experiment with new design trends. Web design is constantly evolving, and businesses willing to take risks and try new things will be more likely to stand out from their competitors.
  • Work with a professional web designer to ensure your website is visually appealing and functional. A professional designer can incorporate the latest web design trends into your website while ensuring that it is easy to navigate and meets your business needs.
  • Test your website with real users to ensure that it is providing a positive user experience. User testing can help identify any usability issues or areas for improvement.

You can also read our previous blog discussing things to know before designing your website: 10 Things to Consider when Designing and Developing a website.

Ready for the 2024 web design trends?

Web design trends are constantly evolving, and in 2024, we can expect to see some exciting developments that will enhance the customer experience. Whether it's dark mode, interactive design, or bold typography, these trends will help create more engaging and memorable websites. By incorporating these trends into your website design, you can create a more engaging and relevant user experience that will increase customer loyalty and satisfaction. So, get ready to take your web design to the next level with these trends in 2024 and beyond. 

Contact Extratech for the best web design and development services and discover how we can help you implement these trends and other relevant modern technologies on your website to deliver an exceptional customer experience.