The 10 Best SEO Tools for Small Businesses

SEO tools


Search engine optimization, or SEO, is a collection of techniques that aim to improve the efficiency of web pages in organic search results. Given that organic search is the most notable approach when it comes to people finding and obtaining online material, an effective SEO plan is thus critical for increasing the effectiveness and frequency of visitors to your site.

Not to mention, in today’s digital marketing landscape, SEO tools are crucial for businesses. For small business owners, using correct SEO tools can be the difference between a company that is on the verge of faltering and a thriving company. Suffice to say, SEO is vital in today’s business environment.

However, within the sector of the best SEO tools in Australia, there are a lot of possibilities, but there aren’t many implementations that can successfully analyze local online companies. Even so, when faced with a plethora of evidently excellent options, determining which software is the best SEO tool for improving your search engine efficiency, driving traffic, and subsequently gaining control of your niche, can be rather tricky.

We evaluated and compiled the 10 best SEO tools in Australia based on popularity, toolkit, and their applications below so you can locate the ones you need to streamline your SEO strategy and increase your company’s online visibility. 

1. Ahrefs: Best SEO Tool for Keywords

The Ahrefs SEO tool is one of the finest on the market and one of the most widely used for creating an audit report, assessing backlinks, URL rankings, comparative analysis, and much more. It is commonly utilized in SEO research and is highly recognized in the digital marketing area for its application in keyword research and website rankings, in addition to SEO backlink analysis.

What contributes to Ahrefs being one of the best SEO tools in Australia is its myriad of features. Ahrefs Traffic Checker, a key feature of the software, uses a site explorer tool to examine your website holistically and gives you an overview of what tasks need to be completed to increase your website’s visibility and rank in different search results.

The Ahrefs method is useful for delivering a complete traffic report, which includes the number of backlinks, organic keywords, organic traffic, and the traffic relevance of the website. Similarly, Ahrefs’ bread and butter feature also include its backlink checker tool, which is a comprehensive list of all accessible links from different third-party websites. The Ahrefs SEO tool shows you how many backlinks you have and compares you to your major rivals throughout the past months.

2. Google Search Console: Best SEO tool for Website Monitoring

At the frontline of SEO, the battleground is Google Search Console, a cutting-edge toolset that assists websites in improving their SERP ranking and exposure. A free tool, the Google Search Console allows you to assess, manage, and improve your site’s visibility in search engine results pages (SERPs).

The tool’s goal is to help website owners, marketers, and SEO specialists understand how Google sees its websites. Using this data, they can monitor and enhance performance, as well as discover and resolve difficulties.

The SEO utility tool offers you a detailed study of the individuals that visit your site on a daily basis, as well as other relevant performance data. Features of the software include how much online traffic you’re receiving, what pages people look for when they open your site, and the device and platform they use to locate your site.

Additionally, Google Search Console also includes mobile-first indexing status, a core web vitals report, and much more.

3. SEMRush: Best SEO Tool for Marketing

SEMrush is software that assists businesses with digital marketing techniques such as SEO campaigns. This all-in-one digital marketing solution allows you to manage SEO, pay-per-click (PPC), social media, and content marketing initiatives.

You may use SEMrush to detect trends in your industry specialty. It examines your on-page SEO and advises you on how to optimize your pages. This helps you to better understand your website and improve it for SEO to increase lead creation.

Furthermore, SEMrush assists you in identifying profitable keywords for your campaign. You will discover the terms your competitors are employing and how they rank in search engines. It also offers a multitude of information on how you compare to your competitors.

This program is intended for those who need aid with digital marketing. SEMrush makes it simple to comprehend and utilize SEO even if you have little expertise or skills.

4. Moz

Moz is an SEO tool that allows you to watch your website’s performance in search engine results pages (SERPs) and maintain tabs on your rivals. It also includes a keyword tool to assist you in determining which search phrases to target. Although features like Link Explorer and Keyword Explorer are free, tracking campaigns require a Moz Pro subscription.

You’ll be able to monitor how your website ranks for the keywords you’re tracking in your Moz Pro Campaign. To get started, you need to establish a campaign by entering your website URL and linking your Google Analytics account, then add the keywords you want to target. Labels may also be added to keywords, allowing you to limit your view and examine how various sorts of keywords perform, such as “Branded” or “Location.”

Setting up competitors is another important aspect of the Moz campaign. When you establish your campaign, you will be required to input the URLs and names of your rivals in the Links area so that their performance may be monitored alongside yours.

Moz’s Links section also displays a variety of statistics for your website and your competitors, allowing you to see where you need to improve in order to remain competitive. 

5. Ubersuggest

UberSuggest SEO is a free program that creates fresh keyword suggestions. It offers a variety of keyword research alternatives using data from Google’s Keyword Planner to provide a list of keyword ideas.

The software displays the number of keyword searches that have occurred in the last 12 months, allowing you to see several variants. The UberSuggest keyword tool likewise, explores long-tail variations of the phrase you’ve typed or searched for.

Each keyword often contains important information such as monthly search volumes, typical CPC, PPC contests, and SEO initiatives.

Furthermore, UberSuggest also determines what viral content is for particular keywords and provides the domain authority and average clicks of various content parts.

This feature may teach you what questions your prospective consumers ask and how to answer them with your website content. You may also generate unique ideas to address the worries of your prospective clients.

                                                                                                                                          | Worried about SEO? Contact Extratech’s SEO professionals today. |

6. WooRank

WooRank provides a thorough website assessment. It crawls your site and provides practical recommendations on how to enhance it. The software offers a lead generation feature that might assist you in gaining more consumers.

Not to mention, without a reporting component, no digital marketing solution is complete. WooRank, fortunately, excels in this area. You may begin by creating white-label PDF reports. Add your own branding to them so that customers believe you’re employing a home-grown solution.

You may also utilize the monthly reports to demonstrate to your customers how you’re assisting them in reaching their objectives.

Similarly, WooRank also enables you to produce reports from your website or the Lead Generation tool.  

7. Google Trends

Google Trends is a web-based SEO tool that assists users in visualizing and discovering trends in people’s search behavior across Google Search, Google News, Google Images, Google Shopping, and YouTube. It is great software for evaluating the success of a company’s SEO strategy.

It not only enables users to see what themes and queries have been popular in searches, but it also provides access to data showing how often certain searches have been conducted over a specified time period, which you can set in the filters.

Google will then visualize the data by creating a trend graph of the searched subject over the specified length of time, enabling you to effectively analyze the findings.

8. Screaming Frog

Screaming Frog functions similarly to Google’s crawlers in that it allows you to crawl any website, including e-commerce sites. However, this SEO spider tool, on the other hand, takes crawling to the next level by providing useful on-site data and producing easily consumable statistics and reports.

With Screaming Frog’s simplified site statistics, you can simply understand which portions of your website want improvement. For your SEO efforts, the Screaming Frog program may assist you with searches for broken links, and search redirection, both temporary and permanent.

Moreover, Screaming frog also assist in analyzing metadata, searching for duplicate content, examination of robots.txt file, making XML sitemaps, and analysis of the site’s architecture. 

9. Serpstat

Serpstat is an all-in-one SEO software designed for SEO, PPC, and Content Marketing professionals. Keyword research, rank tracking, competition analysis, backlink analysis, and site audit are all part of the software’s features.

Serpstat is intended to gather data on a certain domain, URL, or keyword. These facets are required for website optimization, as well as for tracking the efficacy of rivals’ marketing tactics. The technology aids in the automation and acceleration of functionality for internet marketing professionals.

10. KWFinder

Finally, another great SEO tool is KWFinder. With an easy-to-use interface, the software offers robust functionality. In fact, it is a popular alternative to other market solutions like Moz and Long Tail Pro because of its emphasis on simplicity and ability to locate and assess long-tail keywords that are simple to rank for.

It also encompasses complex keyword research tools, such as filtering results and evaluating the SERP. 

Final Thoughts

The tools listed are the best SEO tools in Australia, great for both small and large businesses. The best advice to take away, however, is that you will have to put in the effort to get the desired outcomes. This includes creating SEO-optimized content, revising all of your product descriptions, and implementing what you’ve learned from these SEO tools. If you are navigating within a tight budget constraint, most of these programs provide free features or trials that you may try out as well.

Extratech is an all-around complete Digital and Managed Solutions Provider located in Sydney. We offer revenue-generating digital services for a broad range of customer bases and develop plans for each of our clients that are formulated on their needs and goals, while also simultaneously conducting IT Job Ready Programs (Courses). Contact Us for competent digital solutions. Read more on our About Us page.